When Sarah Hoyt talked about the new normal she didn’t discuss just what that means.  Well, while it’s not a conspiracy, in order to keep the price point in inflation, many of the things that we buy for consumption have been shrinking for some time. Like ice cream containers.  Or package sizes in frozen foods.  And one thing that most people haven’t noticed, but probably should have, toilet paper.

Slowly but surely, toilet paper rolls have been shrinking.

Toilet paper squares, the individual sheets that connect to make each roll, were once 4.5 inches wide and 4.5 inches long. That standard, however, has shifted, or at the very least loosened its grip on the industry, to a point where companies are selling sheets that are a half-inch shorter or thinner, or both.

A reader wrote in to a columnist at the Los Angeles Times saying he has noticed a roughly 26 percent reduction in the surface area of his toilet paper.

“The old standard for a single sheet of tissue was 4 and 1/2 by 4 and 1/2 inches, a nice square,” the reader wrote. “Some tissue companies have changed the length of the sheet to 4 inches, with a width of 4 1/2 inches, no longer a square.”

Others, including Consumer Reports, have noticed the trend, too. The consumer advocacy group said that rolls are becoming “narrower,” cardboard tubes are getting bigger, and sheets are shrinking in size and number. So toilet paper rolls might look the same at a first or even second or third glance, even though they carry less toilet paper.

But consumers are still paying the same price. Toilet paper sales have barely budged in recent years, but the value per weight has. In 2013, the unit price rose by 2 percent, after growing by nearly the same the year before, according to data from market-research firm Euromonitor.

It’s a slow shrink, making the stuff we use smaller to mask the fact that things are getting more expensive or trying to help people stretch their dollars. Still everyone of these things is a shrinkage in our standard of living.

Which is what the Progressive and the rest of the people in charge seem to want. Otherwise why else would we be constantly encourages to feel guilty about just about everything we consume or use.  The attacks are constant, ranging from attack on the cars we drive to well, toilet paper use.

If Ms. Crow wants to reduce her usage of cleanliness materials I won’t have problem with that because it’s highly unlikely that I would be close enough to her to have deal with the stinky consequences and any health issues are likely to be hers and her partner’s.

Still, the bombardment of propaganda  from the likes of the ad council and various government agencies is endless. It also seems to be working.

One thing to remember about feeling guilty about what you use and the environment is that the people prostelyzing you don’t.  If you worry about your “carbon footprint” just remember that Al Gore’s or Lenny Decaprio’s is 1000 or more larger than any impact that you could have and they obviously feel no guilt about.  while they are saying that yo should live in a smaller apartment, they live in houses with the square footage of football fields that require huge power plants to keep cool in the hot climates they like to live in.

What the swells are trying to do is make the rest of us Malthusian suckers, which never ends well for the rest of us.  There’s plenty of everything and nobody’s likely to run short of anything critical, so there’s no reason to accept a lower standard of living simply because some elitist who was born with a silver spoon in his mouth says so. If things are going to be so rough, why don’t they walk the walk, dump all their money and live the kind of lifestyle that they want the rest of us to.  Until I see Al or Lenny flying coach and living in studio apartments, I’m not going to feel any guilt about anything involving the lifestyle that I have.  It’s time we just told the nannies to shut up and lived the lives that we earn again.

For more on the dysfunctional economy click Here or on the tag below.



  1. penneyvanderbilt · June 30, 2016

    Reblogged this on KCJones.


  2. JP Kalishek · June 30, 2016

    Ice Cream. “Half Gallon” has turned into 1.75 quarts.


  3. TMLutas · June 30, 2016

    You’d think someone would make an app for that, scan the UPC and calculate a “real” price based on the old sizing.


    • snelson134 · June 30, 2016

      Someone probably has. Now, how much market penetration would it get if Leftist run companies like Google and Apple decided to omit it or interfere with it in their app store? Private enterprise my Aunt Sally’s Ass


  4. p kerot · June 30, 2016

    Toilet paper. A doctor asked me, “If you got poop on your arm, would you wipe it off with dry paper and call it clean?” Is any other part of your body different? WASH your anus. No paper required.


  5. Dust Bunny Queen · June 30, 2016

    As a person who loves to cook, collects old cook books and recipes, the shrinkage of goods in the grocery store has created an annoying problem. A recipe may call for a 16 oz can of something, however, that 16 oz can no longer exists. So…in order to create the recipe you need to open TWO cans and waste the rest of the extra can or devise a way to use the leftovers. Waste and more cost because the companies are shrinking the goods. They may think we don’t notice the shrinkage, but we do.

    Some recipes can scale, with a good cook book program. Others it really doesn’t have to be that precise, But there are many things that ARE precise and the ingredients can’t be altered (mostly in baked goods).

    It isn’t that big of a deal….but it is very annoying.


  6. Pingback: The Miracle That Is Air Conditioning | The Arts Mechanical
  7. roger · July 7, 2016

    Back in the 70’s (aka the Carter years) we referred to these kind of things as “candy bar inflation;” the package stayed the same size, as did the price, but the contents shrank…


  8. Kristen · July 10, 2016

    Good day! I could have sworn I’ve visited this blog
    before but after going through many of the posts I realized it’s new
    to me. Regardless, I’m certainly delighted I discovered it
    and I’ll be book-marking it and checking back regularly!


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