Cameras and everything else. Nikon has historically been known for it’s design excellence for good reason. The company has a good record for producing the kinds of products that have done well. What’s interesting is that unlike so many companies Nikon hasn’t tried to diversify our of it’s strength in optical products. They are, though very good at what they do.
Back in 2003 Canon put up a tutorial on how to block out a camera prototype in balsa wood to test look and feel. They have since pulled the tutorial from their website but I found a more or less complete copy.
Turning and turning in the widening gyre | The falcon cannot hear the falconer | Things fall apart; the centre cannot hold | Mere anarchy is loosed upon the world | The blood-dimmed tide is loosed, and everywhere | The ceremony of innocence is drowned | The best lack all conviction, while the worst | Are full of passionate intensity. -- W.B. Yeats, The Second Coming