How Singer Won The Sewing Machine Wars

The good part is that the sewing machine manufacturers decided to pool their patents and reduce costs.  Reducing costs and broadening the customer base was how Singer, and the consumer  won out.

http://www.smithsonianmag.com/smithsonian-institution/how-singer-won-sewing-machine-war-180955919/?no-ist

Surprisingly Singer didn’t start out making all their manufacturing with interchangeable parts. Instead they relied on inside contracting and constant improvement to push cost lower.

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