Why Would Any Engineer Want To Apply For This Job?

I was looking on Indeed and a job ad for a company close to me posted a job.

Here’s the listing with the company’s name removed.


Design Engineer

Job Summary

The Design Engineer will guide the development of holistic design opportunities into manufactural products. You will also be present in earlier design stages to inspire and promote the creation of feasible design solutions from the beginning.

WTF is “holistic design opportunities? And manufactural products?  This sounds more like an ad agency job than an engineering position.

By persistently challenging current production methods and maintaining constant exchange of information and knowledge with relevant partners, you will have significant design impact on the design quality.

In order to deliver the greatest value for both our consumers and our brands, your job is to guide and support simulation and validation of design solutions

Why Join xxxxxx Design

Joining xxxxxx Design means working within a dedicated and ambitious design team on the development of high impact brand innovation. xxxxxxx offers an agile and open-minded environment with strong and passionate thinkers and doers who are constantly seeking to improve purpose in terms of brand, people, sustainability, and technology & business growth.

As a job holder in xxxxxxx Design you will have the chance to collaborate with and guide multi-disciplinary teams and external partners in order to create value and meet consumer needs with convincing and meaningful Design solutions. Within xxxxxxx Design you will have the chance to grow further and be supported by various training initiatives both inside and outside Design.

Nothing to tell you exactly what you would be doing and it’s all mushy feely stuff

Key Duties and Responsibilities

  • Enrich the creation of meaningful consumer experiences with relevant engineering expertise and knowledge
  • Drive technical awareness in design-projects and make design engineering comprehensible and relevant to everyone
  • Challenge xxxxxx Design teams on manufacturing capabilities and context
  • Proof design solutions with risk analysis, FMEA engineering planning and various prototyping methods
  • Working knowledge of predictive tools such as CAE, FEA, and virtual simulations
  • Consolidate supply and customer requirements to ensure successful definition and execution of projects
  • Support assessment and documentation of design quality while manufacturing
  • Support in building and maintaining network with engineering and technology partners
  • Collaborate with and guide external partners to solve complex manufacturing systems
  • Work closely with Packaging Engineering to identify and understand product specifications, create and validate prototypes
  • Support initiation and coordination of feasibility prototypes
  • Broaden the horizon of suppliers by driving smart and innovative production concepts
  • Ability to conduct qualitative mechanical and engineering analysis
  • Cultivate regular and active exchange with supply to make sure manufacturing goes smoothly and to identify potential problem sources
  • Support constructive design reviews of design agencies with technical knowledge
  • Advise on functionality and manufacturability during down-selecting concepts and design opportunities
  • Translate early designs into appropriate CAD models (Siemens NX preferred)

Now here is the key section.  It’s key because in order to pass the ATS filter you need to know what the keywords are, yet this is so vague that there’s no way that you can figure what really matters to the hiring manager, let alone what will pass the ATS.  And there’s no real way you can judge the scope of work. The one key piece of information is that they use a CAD system that almost nobody else does.


Key Working Relationships

  • Design Engineering Leader to learn from and support in daily business
  • Design Strategy and Design Project Leadershipteams to engage the communication of the internal design community and smooth running of projects
  • Project Leaders to align day-to-day project work with capabilities of design and other functions
    • Packaging Engineering to align about the resources needed to deliver the right design solution
    • Supply Chain to understand the manufacturing complexities and equipment requirements when designing for production
    • Consumer Technical Insights (CTI) to be on top of latest and valid insights in technology
    • Brand Marketing to integrate brand equities and consumer insights while delivering experiential design
    • Formulation to align the specifics of the formula (development) with the design of the packaging
    • External partners like design agencies and engineering partners to ensure that the design is meeting the right requirements and quality

You will be working for a lot of chiefs.  Does the company have too many chiefs and too few Indians?  And the scope of work is still vague.

Key Requirements:

  •                       Bachelor’s degree within the area of industrial design, mechanical engineering, technical design, or design engineering  with            minimum 3-6 years professional experience within the engineering area of design in a corporate, supplier, or agency             environment.
  • Experience in spreading and integrating a design mind-set within a global organization is preferred.
  • Advanced technical skills around design execution
  • Exceptional knowledge of existing and new technologies
  • Experienced in collaboration with external engineering agencies, partners and suppliers
  • Able to handle multiple projects at the same time
  • Early assessment and virtual prototyping methodologies and tools
  • Engineering analysis and simulation tools
  • Basic knowledge of design standards, codes and ways of working
  • Solid and proven knowledge in supply chain and manufacturing processes
  • Ability to think conceptually and globally about a broader range of projects
  • Robust knowledge in material properties and processing
  • Knowledge around the area sustainable design & engineering is a clear advantage

These requirements are broad and very vague.  Essentially they want you to be the legendary Purple Squirrel that can do everything without actually telling you what they really want.

xxxxxx offers a competitive compensation package which includes: Medical & Dental Plans, Life Insurance, including eligible spouses, domestic partners & children; Health Care Flexible Spending, Dependent Care, Retirement & Savings Plans, Tuition Reimbursement, Paid Vacation and Holidays.

Blah, blah, blah. They offer benefits.  So does everybody else.  Tell me the money.

Please note: as part of the job application, you will be asked to complete pre-screening questions.  Completion of the pre-screening questions is mandatory in order to be considered. Please allow yourself plenty of time to complete both the application and pre-screening questions.  If the pre-screening questions are partially answered or not at all, it will adversely affect the progress of your application. Please be aware that you will have to complete the pre-screening questions at once as you will be unable to return to it later.

Here’s the kicker.  You will need to fill out a prescreening questionnaire.  Which you can’t stop once you start.   They don’t tell you what you will need beforehand. And if the system drops out for any reason you are probably boned.

All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, protected veteran status, or other protected class in accordance with applicable federal, state, and local laws.  Unilever takes affirmative action in support of its policy to and advance in employment individuals who are minorities, women, protected veterans, and individuals with disabilities.




Yes they say they don’t discriminate.  They are also doing everything possible to make all too easy for people to say no thanks.  This may be a great company, though from looking at this posting and the company website, all sorts of red flags get raised.  This company sells consumer products, not high tech engineering. Yet both here and on the company website the products themselves seem to have taken second place.  I don’t really care about how the company is fighting for sustainability, whatever that is, or any of the rest of it.  I realize that selling soap isn’t all that exciting, but shouldn’t product quality be the number one goal.  To say nothing of increasing sales.  Yet all you see is stuff on the website that has nothing to do with the company’s bottom line.  Except to spend for things that, in the end only make the people spending other people’s money.

This is a company that has lost it’s focus.    The management is so busy chasing frivolities like “global initiatives” and “empowering women” that add nothing to product value.  . In the end it’s product value that matters and company experience that builds that value.

The actual products don’t even show up on the company’s website’s front page.  the front page looks more like something from a Progressive activist group than a major corporate site for popular brands.  Chasing the latest Progressive fads only diminishes the investment in gaining the experience that creates that value for consumers and investors.




  1. alinekaplan · October 20, 2016

    Even an advertising copywriter would know better than to use a non-word like “manufactural.” Or use this many passive verbs. Whoever wrote this job description really has no idea what the job entails and focuses on putting as many touchy-feely buzz words in the description as possible. I’m a marketing person and I found this job description totally bogus.


    • jccarlton · October 20, 2016

      The problem was that the touchy feely stuff was all over the job posting and the website was worse. This is a major consumer products company and the website looks like something from a progressive activist group? Seriously? There was a vibe that bothered the heck out of me.


  2. penneyvanderbilt · October 20, 2016

    Reblogged this on KCJones.


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