How Nikon Designs

Cameras and everything else.  Nikon has historically been known for it’s design excellence for good reason.  The company has a good record for producing the kinds of products that have done well. What’s interesting is that unlike so many companies Nikon hasn’t tried to diversify our of it’s strength in optical products. They are, though very good at what they do.

http://www.nikon.com/about/feelnikon/theater/corporate_activities/design.htm

http://www.nikon.com/about/feelnikon/theater/corporate_activities/technology.htm

http://www.nikon.com/about/feelnikon/theater/corporate_activities/meister.htm

H/T Solidsmack

Designing a Nikon Camera: Video Takes Us Behind the Scenes of Industrial Design at Nikon

Nikon has been designing great products for a long time. I’ve posted about lenses before.

https://theartsmechanical.wordpress.com/2015/03/21/how-nikon-makes-lenses/

https://theartsmechanical.wordpress.com/2015/12/09/how-nikon-made-lenses/

 

Of course exploring new markets is important as well.

 

Nikon is marketing its cameras directly to cosplayers with Cosgenic cosplay photo tip series

Nikon has managed to keep ahead in design, engineering and marketing and as such has thrived by developing markets.  In the lon run this has paid off in high level of company strength.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s