Last year one of the biggest battles in publishing was between Amazon and Hachette over the pricing of books. The big five publishers were playing hardball with their biggest retail and eventually the retailer ended up saying “meh, do you what you want.” What the big five didn’t realize that Amazon on was only responding to their customers and using price data based on customer purchases. Well the numbers are in and the customers have spoken.
It turns out that Amazon was right and customers did not have such love of traditional authors and the Big Five’s books that they were willing to pay full price or more for electronic books. This is good news for indie writers and Very Bad News for the Big Five.